APT workplace pensions and APT wealth management

Making pension management friendly and approachable

logo design

Rebranding for pension management specialists APT Workplace Pensions Limited and APT Wealth Management Limited to create a friendly, warm and approachable brand – showing off the value of being people-orientated. This is achieved through rounded shapes and typography, as well as with a warm colour palette coupled with a more corporate blue.

My role
Execution of logo design. Lead designer on this project: Carmel Guilfoyle

Dara Creative


© 2018 Alessandra Caputi